The best SEO services are something that you will often see
on the Internet.
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What is SEO?
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You can see SEO together with slogans like:
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Increasing ROI
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Generating better rankings in search engines
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Improve visibility
Real results
If you have ever wondered what you could do to increase
online traffic or improve search results, then the truth is that you probably
do not need SEO.
Search engine optimization (SEO) is a long-term strategy to
increase online traffic to your website. It is not a quick solution and is
based on the way you design your website and your digital marketing strategy.
It is often touted as a free and easy way to generate
visibility. However, it can be compared more with a set of best practices that
should be done to maximize visibility. The best SEO practices should become
second nature and part of your digital marketing strategy in the future.
SEO is not a cookie cut strategy. It takes a little research
and know-how. Ultimately, however, it will be reduced to what your goals are.
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Do you want to rank the highest on a search
engine results page (SERP)?
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Do you want to maximize conversions on your
website?
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Do you want to generate more traffic to your
website?
These are all important distinctions that must be made when
designing the best SEO strategy for your business.
Of course, there will be overlap, but you must decide what
your goals are. SEO is a uniform combination of the reliability and quality of
your site and its technical performance between the user and the search engine.
Their job is to create attractive and quality material that
meets the needs of the user and at the same time optimize it so that it is
delivered efficiently. Both you and your competitors have the same goal, so
it's about who can meet.
Let's look at how to start.
SEO Health Check
While the best SEO tactics are not a quick fix for a poorly
optimized website, there are quick fixes and key areas where you can identify
problems. These are usually reduced to the technical part of your website.
We will do a quick audit of your website to see if any SEO
has been implemented.
In no way is this an end, but all the best SEO practices,
but it will let you know if you are on the right track.
The best SEO practices are some of the core competencies of
LYFE Marketing. We are proud of what we can achieve for your business. If you
want a much more complete SEO audit, contact us and we can analyze the weak
points in the design of your website.
Page load times
The algorithm of Google is not written in stone, but it is
certain that the loading speeds of the page will affect the ranking of your
website. More specifically, how long a visitor should wait for the entire page
to load.
A very quick way to know if your website is suffering from
poor search engine optimization is if the pages (especially your homepage) are
not loaded in a timely manner.
On average, if a landing page takes more than 3 seconds to
load, 40% of users will leave the site. Even more surprising, according to
Google, the average time for a mobile page to load completely is an absurd 22
seconds.
Table courtesy of Load Storm
There is little margin for error when it comes to the
loading times of the page. If left unattended, this can be one of the biggest
bottlenecks for any website.
If your website suffers from bad load times, check these
factors to identify the problem:
Excessive use of widgets a lot of luxury mobile parts will
have a cost on your server.
Your theme Once again, a too-designed theme will accelerate.
Too many ads or pop-ups
Photos / Images with a large file size. Adheres to JPEG for
photos and PNG for logos / etc.
Optimized browser / plugins. You may have to individually
test what is causing the delay if this becomes a problem.
Your host when it comes to your service provider, you get
what you pay for. If you have plans to scale in the future, or expect an influx
of traffic, or experience a delay in normal usage, you will have to update your
plan.
It's a quick boost to your best SEO game and it's a
no-brainer in the overall picture.
Friendly for mobile
This is perhaps one of the most important factors when it
comes to the best SEO for a variety of reasons. Google is aware of these
reasons, so they have switched to a mobile approach with their algorithm. This
means that no matter which device you are using, mobile sites will be
prioritized as the most useful and valuable sources and will appear first in a
SERP.
Nearly half of Internet traffic is accessed through a mobile
device. This means that if your website is not compatible with mobile devices,
then it is suffering a big blow to your user volume and business potential. If
you access Google Analytics and have a disproportionate number of desktop users
versus mobile users, then you can guess what is wrong.
It is very likely that your website is not optimized for
mobile devices. Even if the theme of your website says it is compatible with
mobile devices, it is most likely that it is doing better, hence the
optimization of words.
The desktop and mobile pages are indexed separately, so they
must be designed separately. Separate URLs (m.www.website.com) used to be
popular. But to simplify, it is easier to detect devices to design accordingly
through dynamic services.
Here are some things you can do to make sure you're not
missing:
Make sure all resources are loaded on all devices. Mobile
users should not lose visible content on a desktop.
It is quickly charged for the mobile. In comparison with the
desktop, the pages must be more agile.
Your website responds to the device and adjusts the size and
resolution of its items for desktop computers, laptops, tablets and phones.
The pages are designed with larger text, large buttons and
simplified navigation. People will access your website through smaller screens
and need to be able to interact with ease.
If you want to see if your website passes the test, Google
provides a fast service that does just that.
HTTP vs. HTTPS
You may have already noticed the difference between the http
and https websites, but did you know that Google has a preference? It should
not be surprising that a reliable and secure website is in a higher position
than its non-certified counterpart. After all https is just http (safe) .best
SEO
You probably have also heard of an SSL certificate. Secure
Sockets Protocol (SSL) is the encryption and data protection layer of your
external provider that ensures that customer data will always be secure.
Google not only sees your SSL as a trusted certificate, but
when a customer sees the lock symbol (in the image above), you know you can buy
with confidence. An HTTPS connection is especially frequent and useful among
online businesses.
At the end of the day, it is a light factor in the general
algorithm. But he plays a psychological role with his clients. It can also be a
distinctive factor between you and your competitors.
Cleaning links
What does link cleanup involve?
Google frowns at the duplicate content. And they also frown
at duplicate links with no way out.
Make a quick inventory of all the pages on your website. If
you have pages that are not linked internally anywhere on your website through
navigation, Google will count them in your ranking. Similarly, if you link that
directly to a 404 error, you also need to sweep these.
Google also frowns at the unnatural placement of pages,
links or articles. Remember, if it does not provide any usefulness to the
reader, Google will mark it in its classification.
Now to duplicate content. If you have two pages that contain
similar content, this will count in your classification. Look at it from the
eyes of Google. You are trying to duplicate the classification with two pages
that are supposed to be unique.
If you have pages similar to any of these examples, you may
want to reconsider their inclusion in your website:
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Unnatural placement of links that are irrelevant
to the content.
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Duplicate writing on multiple pages.
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The links are in the comments.
Pages that are for "SEO" purposes that are
presented as spam or use internal keywords / links to a large extent.
The pages have almost the same URL. Google will read this as
duplicate content.
Hidden content
When it comes to the best SEO practices, the hidden content
can refer to a multitude of things.
However, do not worry, we will cover them all here.
Perhaps one of the first uses of the "hidden text"
is actually an old black hat method that you should actively avoid. There are
several ways to implement hidden keywords and links such as changing the text
to match the background color, hiding them in elements of the page, etc.
Google has a sophisticated website crawler that actively
searches for these things. And if that was not enough, they also have reviewers
who manually search for these spam tactics. These methods do not contribute
much to your classification and could end up costing you in the long term.
The old SEO tactics were aimed at playing the system. But at
the end of the day, quality trumps everything. Stay ahead of your competitors
using only the best white hat SEO tactics.
However, there are many valid reasons why the text should be
hidden. Google uses a philosophy "above the fold". While the valid
and hidden content is classified, try to keep it in view.
Here are some use cases for hidden content:
Navigation elements. You can deploy drop-down menus,
sliders, floating menus and many other methods that contribute to the user
experience and reduce page clutter.
Compatibility measures for old and new browsers may display
different content accordingly. But it is still classified the same.
If you hide things behind a payment wall, Google still
counts this as valid user content. However, other factors, such as bounce /
conversion rates, may differ if viewed freely.
SEO on the page
Keyword research
Doing your homework when it comes to keywords will be
rewarded.
Keyword research is the bread and butter of the best SEO
practices. But like most aspects of SEO, it is not written in stone. Carrying
out an adequate investigation requires a vision of the market and it is a
process that requires a lot of time.
We cannot give you specific instructions on how to maximize
the effectiveness of keywords because, ultimately, it is a trade specific to
your business objectives. However, we can guide you and give you the tools to
do so.
Now you may have heard about Google Ads and PPC in relation
to the keywords. So what is the difference?
Google ads are Pay-Per-Click (PPC) where you bid on searches
for specific keywords so that your ad appears in a designated ad section.
Keywords in the context of SEO are a different beast. By
including keywords in your URLs, blogs, headlines and other content, you are
telling Google that the content you are producing will be valuable to the users
who perform those searches.
It is an important distinction to make.
Now, when it comes to keywords, this is where looking at your
competitors is the most important thing.
What keywords are they targeting?
What are my clients looking for?
How many other people are targeting these keywords? This is
a succinct way of choosing keywords: better SEO
These are all important questions that must be asked because
they will come into play when you decide to which objective you will go.
There are a number of add-ons and tools for Google that will
help you better understand your competitor's strategies. Google also provides a
keyword planner that will provide you with analysis of specific keyword ideas.
Brainstorming of keywords. The general relevant topics and
the suggested searches when you perform a Google search are a good place to
start.
Develop shoppers and think about what your customers would
look for to find your business online.
Look at your competitors that appear when you search for
specific keywords. How do you use them?
Search the competition for keywords using a tool such as
Google Keyword Planner. How much is the PPC average and the search volume? You
will have to work a lot so that you can rank in a high volume search.
There are also tools that give a keyword difficulty metric.
These can be especially useful for taking a quick look at your competition.
The objective is to balance high volume, low competition and
relevance for your business.
That's where your challenge lies.
Something to keep in mind is the short tail versus the long
tail keywords. Short-tail keywords are usually 1 to 3 words and long-tail
keywords are usually 3 or more words.
Short tail keywords will typically have a higher volume of
searches. But there will also be greater competition. The keywords of long tail
will be of smaller volume, much more specific and, in general, of smaller
competition. Including long-tail keywords on your pages is a good way to drive
quality traffic to your site.
Once you have chosen a good group of keywords that fit the
searches of your buyer, it is time to implement them on your website.
Polished content
When your website is well structured, you must continue to
maintain the best SEO practices. This will often come into play with the
content you publish continuously.
See the keywords as a tree of other relevant words / themes
/ synonyms. DO NOT fill in the keywords or the lint script on your pages.
Google is good at eliminating it and will penalize it for it.
By incorporating the keywords you have selected, you must
generate quality content that is highly relevant to the search. Google is also
smart about how to incorporate keywords.
You must understand what people are looking for when they
search for something and inevitably land on your website. You are trying to
provide content that is both deep and satisfies your needs.
Google values the content that keeps readers interested in
your site. This means avoiding the publication of short articles of 250 words.
Provide in-depth analysis, customer testimonials, photos and videos to keep
your readers from bouncing.
Your website does not just need to be structured correctly
so that a human can read it easily. But also so that Google can crawl through
your website. In other words, Google needs certain elements to be tagged and
formatted so that it knows what the page is about and can index it accordingly.
Here are some of the elements you should consider:
Optimization of the image. When loading media, include
target keywords in the alternative text description and title the file
appropriately. Also, try to avoid using images like headers and heavy word
logos, since Google cannot read the images.
Meta descriptions. These are the descriptions of the website
that appear in the SERP. Using a destination keyword for the page, write a
concise and informative description.
URLs keep them short and sweet. Include the keyword but keep
the URLs unique and concise.
Headlines you may already know the titles H1, H2 and H3
within your theme. It is crucial to include keywords and information highly
relevant to the content of the page in these elements.
Labels of the title. These are the clickable headlines shown
in the SERP. It is one of the most important factors on the page for SEO and,
of course, it should be relevant and contain your target keyword.
If you are a bit more tech savvy, think about including an
XML site map. This allows Google to quickly browse your entire website. A slow
loading website will also contribute to a slow crawling process.
Off-Page SEO
Now, while we have analyzed many of the best SEO practices
to improve your website, there are a lot of things that can be done off the
page to improve your ranking. These are often reduced to traditional digital
advertising. But they still affect his position in the SERP.
Here are some of the ways in which this is achieved:
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Local SEO
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Social media
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Backward links (Link Building)
While you can write a book on each of these topics alone,
let's quickly review the ideas behind them.
Local SEO
If you are a business in person and most of your clients are
local, then you should pay attention to local SEO tactics.
While it is important to rank highly among organic search
results, being part of Google's local snack package is relevant to local
businesses. You've probably seen what we're talking about. Take a look at the
image below for reference.
The basic idea behind local SEO is to link your business
with the location and, at the same time, maintain a quality digital presence so
you can reach the top of the local list.
Begin first by claiming your local business. More than 56%
of companies do not. And it's crucial to stay ahead of the curve. You will see
the difference in your business when someone looks for you.
The next step is to associate your business with your
location.
Include your city in your specific keywords
Make sure your address is consistent across all platforms
Include your company's services on your website or even
embed a map
Other things you can do to help your local presence are:
Generate high quality reviews.
Get involved with the reviewers and promote them to share
your information.
List your business in local services such as Yet, Yelp, Four
Square, Yellow Pages, BBB (remember to be consistent with the company's
information on all platforms)
Social media
Another way to increase your off-page SEO is to stay active
on social networks. Having accounts on multiple platforms will increase your
company's online credibility.
Social media is also an excellent way to generate organic
traffic to send the funnel to your website. The distribution of content and
links throughout will improve your digital followers.
Social media marketing is a big issue in itself. If you want
to dive in yourself, we provide a lot of knowledge through our blog. We know it
can be difficult and require a lot of maintenance time, too. Think about hiring
a social media advertising agency to offer you a complete social media package.
Backlinks
Backlinks is among the most valuable contributors to your
SEO ranking. If a third party is willing to host your links / pages, Google
considers the backlinks as a symbol of credibility.
This means that links on third-party platforms must be
reliable and not be spam. If you can distribute links that will point to a
specific page, Google will see the page as valuable and reliable.
The generation of links is a continuous process. You can
start by building a strong site architecture that has proper navigation between
all the pages. Design menus and navigation tools to be a pyramid of relevance
with general themes that branch out into other niches.
The need to keep up
SEO is beyond a simple toolbox.
SEO is an art that you must learn and adapt to your business
and your goals. Google's algorithms are very complex and only they know what
constitutes the most valuable pages. While the system will always adapt to
better meet the needs of the user, there are steps you can take to keep abreast
of these changes.
The best way to do this is to understand what Google is
looking for and, more importantly, what the user is looking for.
Avoid black hat tactics and quick fixes because it will only
cost you time and effort when the system deletes your pages.
The algorithm is smart and it's just becoming smarter.
A good bet is to adopt the best SEO philosophies such as:
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Create the most useful content for your audience
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Generate quality back links from credible
sources
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Deliver what you say you are going to deliver
(keywords, labels, descriptions)
Keep up with the changes.
The best SEO is an investment in your business and it is up
to you to be aware of the changes.
If you discover that you are not generating the traffic or
the conversions you deserve, check out our other SEO services. We offer
complete packages that can review your digital presence and help you achieve
your goals. Time is money and we know that the best SEO can be a long process
for the busy entrepreneur. Let us help you get the coveted ranking of the best
search engines so you can concentrate on your business.
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