Contrary to other articles that you have read, the
construction of links is not dead. In fact, he is alive and kicking, only in a
renewed form. Which clearly means that old and obsolete tips and link building
techniques are not working.
If you want to take advantage of the creation of viable
links today, you must keep up with the new rules established by Google and
other search engines.
Now, before we really get to the "meaty" part of
our link building boards and understand how to apply them, let's first look...
What do we mean by "Backlinks"?
Nowadays, many DigitalMarketing Company are not clear about what a backlink
is and how to obtain it. In simple terms, a backlink is any link that is placed
on another external website. Hence the term "outbound links" or
"external links".
The goal you should have is to get as many relevant links as
possible, instead of getting links from everywhere. Remember that these links
must be from reputable sources. When it comes to ranking online and impressing
Google, the key is relevance along with quality.
What makes backlinks so important?
Google was never the first search engine to launch, because
there were already great players on the Internet who helped people find
websites in the 90s. However, since the Internet was not as big as it is today,
it simply they classified the websites simply by content, and nothing else.
Today, Google operates differently. With their popular
PageRank algorithm, they had more power than any other search engine. Armed
with this cutting-edge technology, Google not only analyzed the content of a
page, but also gave priority to the number of websites linked to it. Link the
construction tips, while this was a definitive game change back then, the
entire PageRank model has gone through major updates. But still, the importance
of links has not diminished. Even today, you will find that Google counts the
backlinks (both in quantity and quality) as one of the strongest classification
signals.
4 building tips for harmful links to stay away from
Before seeing how you can get backlinks on your site, it is
important to know what kind of backlinks you should avoid at all costs.
There is no one who actively prevents you from getting a
backlink from anywhere, and that is the risk. If you decide to use the wrong
type of links, you will be more likely to be penalized by Google. Depending on
how bad these links are, you could end up getting an algorithmic or manual
penalty.
So make sure that...
1. Say no to the most irrelevant links
While it is impossible to be 100% safe from irrelevant
links, at least you should try to stay away from the majority. Concentrate on
being relevant with your link building, as much as possible.
2. Say no to public networks
Buying backlinks is easy on the web, especially from a
public network. And that's what makes them bad. You will not find these
networks calling themselves public, but that is what they are. No "private
network of blogs" is announced openly.
What you have to understand here is that public networks are
bad for building links. Not only because they sound unethical, but also because
Google has never favored them. In fact, any website that takes advantage of a
network of this type enters the bad books of Google. Which means that your
ranking can go by a raffle.
Google knows exactly how to identify these public networks,
because of these red flags.
Red Flag # 1: find a lot of outbound links on the home page
of these networks, and Google knows that a normal home page will not be linked
to 50-60 websites.
Red flag # 2: these outbound links are not relevant to the
network, nor to each other. You can find a link to a betting site right next to
a link to a fitness blog.
Red flag # 3: most of the content published on these networks
is in the pre-Google-Panda era. In other words, it is super thin (no more than
300 words).
3. Say no to do, follow the comments of the blog
As we will see later in this blog post, blog comments for
the construction of links are not bad. It's only bad when you do it wrong.
A blog that accepts follow-up links in the comment usually
sees crowded spammers. A lot of outgoing links that are not relevant is a big
red flag.
Strictly speaking, you do not want your link to be in the
same vicinity as these backlinks. Because being in the "bad
neighborhood" will send the wrong signal to Google. The more you avoid
this environment, the better it will be for the SEO of your site.
4. Say No to the sidebar / Footer links
People can argue that there is nothing wrong with placing
your backlink in the sidebar or footer. However, there is still risk with such
a link location because they look like sponsored / paid links. Even if your
intention is genuine, Google would not have a clue.
In addition, it is against Google's rules to sell any type
of backlinks, but that is exactly what suppliers do. You will find yourself in
a bad neighborhood again. It is likely that most of these sites are not
relevant to your link. However, that does not prevent a provider from saying yes
to virtually any offer presented to them for the money.
Let's see now the suggestions for creating links that you
can use today to improve the ranking of your site in the search engines...
Build real relationships
With the rise of social networks and influential marketing,
the importance of building relationships has multiplied. If you want to survive
online and grow your business, then you need relationships. If you want to get
more social resources, you need to build relationships. And, if you want links in
good quantity and high quality, you guessed it, you need to invest in building
relationships.
Most black hat SEO users do not focus on such tips and
techniques of link building, because they point in the wrong direction. But
people who have established good relationships in the online marketing world,
trust them.
You will not even have to ask for a link when you have the
right relationships. You will attract them anyway. Of course, the condition for
this to happen is that you regularly publish high quality content that offers
real value.
Since most good relationships start with what you can offer
the other person, you should focus on giving in the initial stages. Bloggers
and influential people will be more than happy to help you if you help them
voluntarily.
The first step to building a great relationship is to find
excellent (and relevant) people with whom to connect. Whether you search them
on Google or search them on Twitter, it's up to you.
Once you have selected the bloggers and influential people
with whom you want to move forward, connect to them on social media.
Ask about backlinks
The construction of quality links does not have to be
complicated. In fact, sometimes it's as simple as asking bloggers or other
relevant websites to link with you. It does not matter if your site is new or
if you know a few people in your niche. You can always approach small and
medium-sized sites that have already linked to sites similar to yours.
In addition, this link does not necessarily have to be
embedded in the content. If you can get a contextual link, great. Otherwise,
you can even request a link on the resource page or some other relevant page on
the site.
The point is that, whenever you are in contact with relevant
websites without being spam, you should get a favorable response. If the page
on which you are creating links offers valuable offers to your audience, many
of them will be happy to link with you.
Here is an email requesting a backlink in a creative way...
Create and publish research content
Speaking of tips for building links, how can we forget the
well-researched content?
If there is a type of content that is difficult to create
but has a high chance of getting backlinks, then the content should be
investigated in the form of e-books, reports and articles. When compared to
regular content, it is on another level because of the value it provides to
readers.
Today's most successful blogs spend time creating content
backed by real research. What not only makes its content credible, but also
attracts a touch of retreat. The fact is that the researched content will not
be ignored in the websites that wish to link with excellent content.
The idea is to create content that shows the area of
experience of your brand. Your goal should be to show your readers that what
you say is real and is backed by objective information. However, this does not
mean that its content is too technical. Write in a language that your audience
can understand and connect to.
To ensure that your content does not fall on the boring side,
be sure to include visual elements that help readers better understand the
data. Any editor in your niche who wants to give more value to your readers
will not hesitate to link to your content.
Use case studies intelligently
There are some link building tips that almost guarantee that
you get high quality backlinks. What will not only help you do SEO, but also
drive more business your way? Taking advantage of case studies for backlinks is
one of those techniques that never fails to get results when executed
correctly.
If your company publishes case studies on your website, you
have the opportunity to obtain backlinks when using them. Contact your
partners, suppliers or customers and ask them if they would be interested in
working together on a case study that they will post on their own website.
Most of the time, companies want to show their audience /
readers how a particular product helped them improve the business. If your
product helps them do much more, then they will want to share it. Because he
also highlights his own capabilities as a company. In return, you get a
backlink that is more valuable.
Backlinks of content
Take advantage of infographics for more links
Everyone knows how effective guest blogging can be when it
comes to creating relevant backlinks. But did you know that you could get even
more links from reliable sources with the help of infographics?
The core of these two techniques is the same: getting people
to publish their content. But infographics take their construction of links to
a whole new level.
Many times you will notice that websites publish
infographics, but do not bother to give a link to the source. This could be
because the infographic itself gives credit to you, the creator. However, what
you can do is approach all the websites that publish your infographic and ask
them for a backlink.
The backlink of infographics while you are on it, you can
also contact websites that have published infographics similar to yours. Ask
them not only to share their infographics, but also a link to their website.
Create articles based on high quality lists
If you have been on the Internet long enough, you should
already know the power of lists or list-based articles. They are literally
everywhere, mainly because they work very well in terms of getting shares,
comments and yes, backlinks. Of the many links building tips, this may be the
most underestimated.
According to BrainStudioz, the publications on the list
generate the most backlinks compared to other content formats, including
infographics and videos.
Now, keep in mind that it is easy to make mistakes with the
lists of publications. There are many items based on lists that are terrible in
terms of value delivery. You do not want to do that.
What you should aim for is to create lists that contain a
lot of value and are easy to read. With each article in your list publication,
your audience should get something new to learn. Because when they see real
value in them, they will not hesitate to link it.
Here are some things you can do to make your publication
stand out from the rest:
·
Work on your headline and make it captivating.
·
Write an introduction that really introduces the
reader to the topic.
·
Organize the points in the list in the most
logical way possible.
·
Explain each point in detail and make sure it is
useful
·
Make it easy to scan and read using smaller
paragraphs.
The best part of the publications on the list is that they
can be easy to create compared to other types of articles. But that is exactly
why they can be counterproductive. So make sure you spend enough time creating
one.
Give genuine testimonies
If you look around, you will find that testimonials are
commonplace online, especially on landing pages that sell products / services.
The use of testimonials to create links is a proven suggestion among the many
link building tips that you can implement. The reason it works is because it is
a win-win scenario. Testimony links
You will find that online companies are happy to take your
testimony and post it on your website. Even if you are new to the product, you
may be offered a free copy or sample in exchange for your review. Creating
backlinks with the help of testimonials is a genuine technique with which
Google has no problem.
If you are ready for it, follow these steps to begin:
Make a list of all your customers and also of the products
you are currently using.
Next, make a list of the products you have used and you can
provide a review if given the opportunity.
If you are already a client, contact them and ask them if
they can send their testimony.
If you are not the product user, request a copy / sample
review.
Once you receive a favorable response, send your comments in
a few words and include the link to your site.
The reason why this works better is because you are giving
something before asking. And that makes all the difference.
Claim brand mentions
Do you find websites / blogs that mention it to you or your
brand without linking them? It happens more often than you imagine. There may
be many reasons why you do not get the link where it should be. But above all
it is because they did not take the additional step.
One of the many simple but effective tips for building links
is to find places where you have been mentioned and ask them to link it.
Each brand mention is an opportunity for you to obtain a
highly relevant backlink. And it's also easier because they already know you
and maybe even keep you at a high level.
EARN MONEY ONLINE 2020
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